Managing a Marketing Department
Over 12 years, we served more than 224,000 individual customers and another 40,000 commercial customers. That gave us a lot of opportunities to learn who our customers were, what they cared about, and how to communicate with them without treating everyone the same. As the business grew, so did our marketing team and budget, eventually reaching $496,000 annually.
To me, customer engagement is not just posting content or looking at numbers. It is paying attention, listening to what people are telling you, and using that information to make better decisions.
At Rockin Monkey, I built a small marketing team as our advertising and social media needs grew. Together, we handled design, illustration, photography, copywriting, social media content and engagement, and campaign analytics across multiple platforms.
I built sales pages and ran email, social, and advertising campaigns, including national billboard campaigns. We paid attention to customer segments, industry conventions, and trade shows so we could market at the right time and make sure customers had what they needed when they needed it.
I used customer feedback, historic data, Google Analytics, and A/B testing to see what was working and what needed to change. That could mean adjusting a campaign, making a website page easier to use, changing an email, or planning around an event. The goal was always to make the next thing better.
Customer Insights & Segmentation
Coming soon .............. This is placeholder text until I finish writing the final copy. I'm using this paragraph to allow me, and I guess you, to see how the layout will be. This text will share more details about how I used customer insights and segmentation to track and develop marketing strategies and which advertisements to push.
Individual Customer Accounts
Commercial
Accounts
224k
40k
Customer
Retention Rate
62%
Verified Reviews
13k
Customer Rating
4.7
Coming soon .............. This is placeholder text until I finish writing the final copy. I'm using this paragraph to allow me, and I guess you, to see how the layout will be. This text will share more details about how I used customer insights and segmentation to track and develop marketing strategies and which advertisements to push. I really hope I remember to replace this text with actual information. This should be enough for now. K, love you, bye. – Say it back. Thanks for your patience while everything comes together.
Top Customer Segments
Coming soon .............. This is placeholder text until I finish writing the final copy. I'm using this paragraph to allow me, and I guess you, to see how the layout will be. This text will share more details about how I used customer insights and segmentation to track
and develop marketing strategies and which advertisements to push. I really hope I remember to replace this text with actual information. This should be enough for now. K, love you, bye. – Say it back. Thanks for your patience while everything comes together.
Audience Engagement Strategy
Coming soon .............. This is placeholder text until I finish writing the final copy. I'm using this paragraph to allow me, and I guess you, to see how the layout will be. This text will share more details about how I used customer insights and segmentation to track and develop marketing strategies and which advertisements to push. I really hope I remember to replace this text with actual information. This should be enough for now. Thanks for your patience while everything comes together.
Annual Marketing Budget
$
496k
Coming soon .............. This is placeholder text until I finish writing the final copy. I'm using this paragraph to allow me, and I guess you, to see how the layout will be. This text will share more details about how I used customer insights and segmentation to track and develop marketing strategies and which advertisements to push. I really hope I remember to replace this text with actual information. This should be enough for now. Thanks for your patience while everything comes together.
Coming soon .............. This is placeholder text until I finish writing the final copy. I'm using this paragraph to allow me, and I guess you, to see how the layout will be. This text will share more details about how I used customer insights and segmentation to track and develop marketing strategies and which advertisements to push. I really hope I remember to replace this text with actual information. This should be enough for now. Thanks for your patience while everything comes together.